Trademark applications (and registrations) provide you with the tools to protect your business and investment; in realization they will become your most valuable business asset. There is a common misconception that registering a company, purchasing the fields and registering for tax purposes provides you along with legal rights to protect your brand. This is simply not the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future methods.
Questions often arise as to if to register a signature. The simple answer is that it is imperative, providing the only form of protection that provides exclusive legal rights the following the company trademark for the specific goods and services, both in the offline and online environments; affording the business the capacity to stop others from the brand and potentially damaging the reputation of enterprise enterprise.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Such as logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and servicing. The inclusion of a written description of your business’ offerings provides the legal specifics of insurance coverage. It is important that the range of products and/or services that the business produces is correctly classified into one of the 45 separate categories in existence.
It is important to highlight that trademark applications are country specific. For instance, this means that if you have a trademarked business in New Zealand that currently is trading, or is proposing to trade, in Australia you should protect the emblem and business conception in australia too. Having rights into the brand, logo and product offerings in New Zealand does not mean that there are the same rights in Australia; a separate trademark application must be wrote.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, TM Status Objected India which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights cord less mouse with the trademark. Once a tool is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the majority of trademark applications progress straight through to registration. Once the trademark registration is approved, the business will receive certification and approval staying the exclusive user with the specified trademark for all the different goods and services inked under the application.